How to Increase Your Dental Practice’s Revenue

Increasing revenue in your dental practice is something many dentists are striving for. Unfortunately, many of them are looking in the wrong places.

With more than 200,000 dentists practicing in the United States, it can get competitive. Therefore, not only do you need to stand out from the rest but you need to be ahead of them.

There are a lot of ways that can help you increase your revenue with minimum efforts. Let us take a look at a few strategies that you can implement straight away and achieve realistic goals.

Ensure a warm welcome with a well-trained staff

First impressions last so it's important patients feel welcomed into your office.

Curate a cozy, clean, organized, & professional office culture where people feel comfortable, safe, and taken care of.

Further, how your office staff presents themselves directly affects how a new patient perceives your dental practice. If the staff seems untrained or unorganized, they may assume the dental services will reflect the same characteristics.

A high-quality first interaction can make the relationship strong and increase the likelihood of patient retention. Employees in your office should thoroughly understand your services so they can handle every call or walk-in patient easily.

If you want to grow your dental revenue, ensure a cozy, clean office with a friendly, professional staff.

Save money on dental supplies

The cost of dental supplies isn't cheap. One of the best ways of increasing revenue is decreasing expenses.

By joining a free Private Dental Club, you can purchase your supplies at wholesale prices and save more than 20% every year. You can even save on lab costs.

save money on dental supplies

Although a lot of dentists aren't aware of these private clubs they can be one of the best ways to increase your dental practice revenue.

In fact, it's possible to even pay less in expenses than major chains.

Offer flexible payment plans

Did you know approximately 73 million Americans don't have dental insurance? That's almost one-quarter of the entire US population and double the amount of people who don't have health insurance.

When it comes to getting dental care, millions pay out of pocket. And since dentistry can be expensive, many people are dissuaded from getting the care they want or need.

Grow your practice and increase your revenue by offering flexible payment plans to patients paying out of pocket.

Then, inform them about it. Whether it's through advertising, newsletters, social media, or banners outside your office, you need to educate future patients on your flexible payment plans so they understand dental services may not be as expensive as they think.

Interact with patients to increase retention

The more you're able to interact with patients in positive ways, the more likely they'll remain a patient for a longer period of time.


If you're able to help patients have an enjoyable experience while at the dentist, they're much more likely to come back. After all, the truth is most people don't like going to the dentist. This isn't a bad thing for you, it's an opportunity. Be the practice that makes people feel good at the dentist.

During their appointment, make patients feel comfortable. Engage with them and ask them questions. Walk them through what is going to happen, offer them good hospitality, and be present. Often times, patients will come back simply because felt heard -- and that's priceless.

Plus with digital marketing, patient interactions don't have to be limited to the office. 

You can keep them engaged by sending reminder emails, monthly newsletters with interesting information, and posting on social media. These interactions can take your relationships even deeper and further increase the likelihood they'll come back.

So if you're looking to increase your dental practice's revenue, remember it's not about getting new patients but keeping them. High-quality interactions will help get you there.

Create sales & promotions for different services

Want more patients to take advantage of your dental services? Then run promotions!

People love a good deal. In fact, it's in our DNA to take advantage of high-value services when the expense of receiving them is lower than usual.

That's why you need to be offering sales on your different services and promoting them. Whether it's at the office or through digital media, tell your patients about your new specials and use engaging calls to action to get them to take advantage of your limited time offers.

Not only will this increase sales, but you'll also be informing existing patients about different services & attracting new patients into your ecosystem as well.

Increase the services you offer and their rates

One of the best ways to grow your dental practice is to add and market more services.

Often times, patients aren't even aware of all the services a dentist can offer. Since many simply go in to take care of whatever issue they're having, they don't consider how else your practice can help them.

If a customer comes to you for a tooth filling, for example, you could offer them a discount on your teeth whitening services.

Or perhaps you want to offer a new service to your patients. One great marketing strategy for dentists is to email patients about the new service with a promotional offer (mentioned above). This incentivizes them to purchase while informing them of your new service.

Of course, you can always increase the price of your services. However, this should be a nominal cost that your existing clients can afford.

Bringing it all together

In summary, there are many different ways to increase your dental revenue and grow your practice.

Have a comfortable office with a well-trained staff. Offer flexible payment plans, create sales for your different services and offer promotions on new ones. Ensure you interact with your patients, make them feel comfortable, and follow up with them through different digital media.

Finally, remember you can save money on dental supplies every month by joining a Private Dentist Club.

Follow these steps and you'll be increasing your dental practice's revenue in no time.

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